AV Brand Awareness
Beginning in 2020, AeroVironment expanded it’s portfolio of product through several acquisitions. When I came in as the new head of marketing and communications in the fall of 2021, I recognized the brand needed a new positioning statement and increased awareness in the industry. Partnering with an outside agency, I held a cross-functional workshop to identify the brand strengths, personality and values. Out of this work, a new brand anthem video was formed with this new positioning and brand voice.
Cindy: Creative direction, logisitics coordinator, client
Agency: Ignited
